Types of Sampling Techniques || Probability and Non Probability Sampling. UGC NET Paper-1.

Sampling is a technique of selecting individual members or a subset of the population to make statistical inferences from them and estimate characteristics of the whole population. Different sampling methods are widely used by researchers in market research so that they do not need to research the entire population to collect actionable insights.

It is also a time-convenient and a cost-effective method and hence forms the basis of any research design. Sampling techniques can be used in a research survey software for optimum derivation.
Sampling in research is of two types – probability sampling and non-probability sampling. Let’s take a closer look at these two methods of sampling which are frequently asked in the NTA UGC NET exam.

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