Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for you first time. Or you've tried and failed before. Or you have an existing business is building out a new product -- customer development is the critical activity you cannot skip.
The principles were invented by Steve Blank, the father of the lean startup movement. They're tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas -- before you launch them.
Here are the top benefits of customer development.
- Stop wasting time on ideas that customers don't want
- Figure out meaningful customer problems worth solving
- Validate your solution actually works with real customers
- Increase your startup success rate 10x
- Find product-market fit faster
- Gain confidence that your idea will by interviewing customers
- Based on lean startup best practices
This course is for entrepreneurs, dreamers, risk-takers, adventurers, and anyone who has ever had a business idea. The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development. Unfortunately, most entrepreneurs neglect to do this before launching their business — mostly because it’s hard and not nearly as fun as building your product or service. But also because most people really don’t even know how to do it.
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